Genesis Cloud, a leading provider of cloud-computing solutions, sought to revamp their online presence to reflect their innovative spirit and attract a Web3-savvy audience. Their current website lacked a modern aesthetic, relied heavily on developers for content updates, and presented challenges for SEO optimization.
Genesis Cloud
Website
2024
Webflow, Figma, Confluence
As the lead UI/UX designer for this project, I tackled three key objectives:
Analyzed competitor websites to identify design trends and opportunities for differentiation.
I developed a clear problem statement summarizing the need for a modern, user-friendly website that attracts the our target audience, simplifies content management, and improves SEO.
Based on conducted earlier user interviews, I created user personas representing Genesis Cloud's ideal customers to guide design decisions.
I conducted brainstorming sessions with the Genesis Cloud team to define creative solutions for the website's design and potential tools for the implementation and future content management.
Based on an initial site map, I developed a clickable Webflow prototype to test the proposed functionalities and user experience. Also we conducted usability testing sessions with target users to gather feedback on the website's design, navigation, and content clarity.
I conducted an SEO audit of the prototype to identify areas for improvement in keyword targeting, on-page optimization, and technical SEO.
The Webflow integration empowers the marketing team to manage content efficiently, allowing them to maintain a fresh and informative website.
The modern Web3 visuals create a positive first impression and guide users through a captivating journey, showcasing Genesis Cloud's innovative solutions.
By optimizing the website for search engines, we aim to improve organic search ranking and drive more qualified leads for Genesis Cloud.
